{"product_id":"at-design-lab-x-a-rt-bricc-yo-yo-double-double-rim-bi-material-yoyo","title":"At Design Lab x A-rt BRICC Yo-Yo - \"Double 'Double Rim'\" Bi-Material YoYo","description":"\u003cp\u003efrom At Design Lab x A-rt \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInside Out - Redefining Structure and Values -\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eInside BRICC lies a quiet story told from the reverse side.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIts construction turns the logic that once inspired MoNo —the legendary YoYoJam completely inside out.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn the 2000s, yo-yos were built with plastic centers and metal rims, engineered to maximize spin time and stability — the so-called “golden ratio” of competition.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt was an era when reaching the top defined value itself.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBut time has changed.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eYo-yoing has shifted from competition to culture,\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003efrom the pursuit of the summit to the rhythm of everyday life...\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBRICC embodies that cultural shift.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWith a metal core wrapped in plastic, it literally turns the established structure inside out.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eYet this is not a technical experiment — it is a quiet exposure of what matters most.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIt chooses feeling over function, experience over numbers.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThrough this inversion of expectation, A-rt and At Design Lab together uncovered\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ea new definition of casual design — design as emotion made visible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIn the history of yoyo design, the \"Double Rim\" structure has long existed as an iconic design element, known for creating a distinct, \"floaty\" feeling. Several legendary masterpieces, beloved by many players, have adopted this structure.\u003cbr\u003eIn recent times, driven by the anticipation of that unique feel, the double rim has even become a design symbol in itself.\u003c\/p\u003e\n\u003cp\u003eBRICC turns this philosophy literally Inside Out.\u003c\/p\u003e\n\u003cp\u003eThe structure of BRICC consists of a central aluminum core and an outer plastic wing. The true core of its design is hidden precisely at this unseen interface.\u003c\/p\u003e\n\u003cp\u003eThis is a\u003cspan\u003e \u003c\/span\u003e\"Double 'Double Rim'\" structure, where meticulously designed \"double rims\" are integrated into both the aluminum body and the plastic wing.\u003c\/p\u003e\n\u003cp\u003eAs these two rims interlock with precision on the inside, they add that distinct floatiness of historical masterpieces to the inherently soft feel of the POM wings, recreating and elevating it into BRICC's unique signature.\u003c\/p\u003e\n\u003cp\u003eIt is not a visible, superficial design element, but rather a core structure deliberately hidden and sublimated on the inside to generate the feeling.\u003cbr\u003eThe \"Inside Out\" embodied by BRICC is not just a slogan—it is the design philosophy itself.\u003c\/p\u003e\n\u003cp\u003eSpecs:\u003c\/p\u003e\n\u003cp\u003eDiameter : 55.8 mm\u003c\/p\u003e\n\u003cp\u003eWidth : 41.0 mm\u003c\/p\u003e\n\u003cp\u003eWeight : 63.5 g\u003c\/p\u003e\n\u003cp\u003ePad : Silky Pad compatible with CLYW\/A-rt\u003c\/p\u003e\n\u003cp\u003eMaterial: 6061 Aluminum with POM Wings\u003c\/p\u003e","brand":"At Design Lab","offers":[{"title":"Red \/ Red","offer_id":51941690081556,"sku":"ADLBRIC-RDRD","price":99.99,"currency_code":"USD","in_stock":false},{"title":"Blue \/ Blue","offer_id":51941690114324,"sku":"ADLBRIC-BLBL","price":99.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1127\/6986\/files\/BRICC_IG_Banner.jpg?v=1770232098","url":"https:\/\/www.yoyosam.com\/fr\/products\/at-design-lab-x-a-rt-bricc-yo-yo-double-double-rim-bi-material-yoyo","provider":"YoYoSam","version":"1.0","type":"link"}